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Introducing Viro for Founders

by Banjo Adesuyi

Viro for Founders
2 min readPress

If you're a founder, you're probably your company's best salesperson. You know the product better than anyone, you can answer the hard questions on the spot, and buyers like hearing it from you. You might have a team of ten or twenty. What you don't have is a sales team.

So every deal runs through you, on top of hiring, building, fundraising and everything else that lands on your desk. The calls usually go well. It's the work between calls that gets squeezed: the recap, the proposal, the check-in two weeks later. That's where good deals go quiet.

Viro for Founders closes that gap. It handles everything around your sales conversations so you can keep doing the part only you can do.

A meeting brief in Viro before an initial discovery call

What Viro takes off your plate

Iris joins your meetings, keeps the full history of every deal and works out what should happen next. Then Viro does it.

Before a call, you get a brief on where the deal stands and a quick plan for how to run the conversation. After the call, the follow-up is written in your voice with the proposal, deck or term sheet already attached. Your records update themselves. The next meeting gets booked. All you do is look it over and approve.

It's like having a sharp sales hire who sits in on every call and has the work done before you've thought about it, without adding to payroll.

The Viro sales pipeline, from Lead to Won

Deals keep moving when your week doesn't go to plan

Some weeks a hire falls through or a product fire takes over, and sales gets pushed to later. With Viro, deals don't stall waiting for you to get back to them.

Iris texts you on iMessage when something needs a decision, so you can approve a follow-up or move a deal from your phone without opening a dashboard. Send her a voice memo after a coffee meeting and she'll turn it into the right next step.

And when a prospect says to come back next quarter, Viro actually does. Old conversations in your database get picked back up too, so leads you'd quietly let go get another shot.

Built around how founders sell

Founders don't sell like a sales floor. You take calls on Zoom, on your dialer and in person. You sell on the strength of what you know and how you talk about it. Viro is set up for that.

  • It sounds like you. Every follow-up and document adapts to how you write, and nothing carries Viro branding.
  • You set the limits. Start with Viro drafting everything for your approval, and give it more room as it earns your trust. Your biggest deals always wait for you.
  • Switching is easy. Log in to your old CRM and Viro brings your deals and contacts across, no CSV exports.
  • Calls on your phone count too. Viro connects to your dialer, so phone conversations get the same follow-through as video meetings.

Sell like you have a sales team

You don't need to hire a sales team to get the follow-through of one. Viro makes sure every conversation you have turns into the next step, so more of the deals you start actually close.

Book a demo and we'll walk you through what your next week of sales looks like with Viro running behind it.

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