Viro Marketing is a done-for-you client acquisition service for B2B service businesses that run on referrals. Our team builds and runs your outbound, Viro works every reply all the way to a signed contract, and you step in to take the calls. Not leads or appointments, signed clients.
30 minutes. We'll tell you on the call whether we can hit the guarantee for your business. If we can't, we'll say so.
Example notifications, shown for illustration. They aren't real client results.
We have connected our clients with top companies
You're good at what you do. Clients who find you tend to stay and send their friends. That's how you got here.
The trouble is you can't control when referrals come in. When you're busy delivering, nobody's selling. When the work wraps up, the calendar goes quiet, and there's nothing you can switch on to fill it. So you live month to month, wondering where the next client is coming from.
And the leads you do get often slip. The follow-up goes out three days late. The proposal takes a weekend to write. The prospect who said “speak in the new year” never hears from you again. None of it is dramatic. It just quietly costs you clients.
Here's what one missing client a month costs a business with a $5,000 average deal:
| Missed clients per year | 12 |
| Average deal value | $5,000 |
| Revenue that never comes in | $60,000 |
And that's before counting the repeat work and referrals those clients would have sent you.
$60,000 to $90,000 a year before commission, three to six months to ramp, and no promise they'll work out. If they leave, the pipeline leaves with them.
They get paid when the meeting's booked. Half the meetings don't show. The ones that do land on your desk with no follow-up, no proposal and nobody chasing. You pay for calls, not clients.
Evenings spent writing cold emails, building lists and chasing replies, on top of running the business. It works for a few weeks, then client work takes over and it stops.
Agencies stop at the booked call. Software waits for you to do the work. Viro Marketing is one team accountable for the whole journey, from the first email a prospect gets to the contract they sign. That's the only reason we can guarantee signed clients.
We fill your calendar
ViroViro gets the deal signed
Nothing goes out without your say-so. You approve the drafts, take the calls and sign the contracts.
New outreach takes about three weeks to warm up. Your existing contacts don't need any. While the campaigns get ready, we run Viro Ember, our reactivation campaign. It goes through everyone you've spoken to and finds the revenue already sitting in your inbox.
People who've paid you before and could buy again. Each one gets a message about repeat work or an upsell, written around what you did for them.
Every “let's revisit next quarter” that nobody revisited, picked back up with a reason to talk now.
People who asked for a price or took a call and never got a proper follow-up.
Happy clients who'd introduce you to someone if you asked. We ask for you.
Every Ember message waits for your approval, five at a time. After the first run, Ember comes back around holidays and every quarter so nothing in your list goes cold again.
The same sequence for every client, so you always know where you are and what's next.
Our team has spent years running outbound for B2B businesses.
What bothered us was how much of that pipeline never turned into revenue. We'd fill a client's calendar, and the deals would stall in the follow-up, the proposal and the chasing. That part was out of our hands.
So we built Viro to handle it. Viro Marketing puts the two together: we bring the buyers, Viro gets them signed, and we're accountable for the result.
Banjo Adesuyi, Co-founder, Viro
$38,500
Example figures, shown for illustration.
Targeting, list building, copy, sending infrastructure and weekly optimisation across cold email and LinkedIn.
One person who owns your account and reports every week in your own Slack channel.
Your past clients, stalled deals and quiet leads worked in week one, then again every quarter and around holidays.
Interested leads get an answer and a booked call. No-shows get rebooked.
Who you're meeting, what they care about and how to run the call, ready before you join.
Written from the call itself and built in your brand, ready for approval when the call ends.
Every “not right now” tracked and picked back up when the timing's right.
Set up by our engineers, with a 2-hour response time and 24/7 support. Yours to keep using after the engagement.
Lists, campaigns, copy and domains belong to your business.
| Salesperson | Lead gen agency | Doing it yourself | Viro Marketing | |
|---|---|---|---|---|
| Monthly cost | $5,000–$7,500 plus commission | $3,000–$6,000 | Your evenings | $3,500 plus infrastructure |
| First results | 3–6 months | 4–8 weeks | Whenever you get to it | Week one, from Ember |
| Who follows up and writes proposals | Them, if they're good | You | You | Viro, you approve |
| What you're promised | Effort | Booked meetings | Nothing | Signed clients |
| If it doesn't work | You've paid the salary | You've paid for meetings | You've lost the time | We keep working free |
Salesperson and agency figures are typical market ranges for US and UK small businesses.
We're paid to sign clients, so that's what we guarantee. Signed means a contract with money coming in. Booked calls and warm leads don't count. You keep everything we've built either way. The guarantee comes with the full retainer.
We only ask that you do your part:
We guarantee results, so we're careful about who we take on. If most of the left column sounds like you, book a call.
A good fit
Not a fit yet
Same team, same service, same Viro. Pick the one that suits how you like to pay. Both run for 90 days, then month to month.
For businesses that want a fixed cost and expect to sign a lot. You keep every dollar you close.
$3,500/mo
Book a callFor businesses that would rather keep cash upfront and pay us as their clients pay them.
$2,000/mo + 20%
Book a callPrices don't include infrastructure, such as sending domains and inboxes, which is billed separately.
Work out which suits you
| New revenue signed | $15,000 |
| Full retainer, 90 days | $10,500 |
| Base + 20%, 90 days | $9,000 |
| Return on the cheaper option | 1.7x |
Base plus revenue share saves you $1,500 at this level.
Excludes Ember wins from your existing contacts and infrastructure costs. Revenue share assumes the full first-year value is paid within the 90 days.
Every client gets a dedicated strategist and engineering time to set up Viro, and we put our money behind the guarantee. That only works if we keep the numbers small. When this month's places are gone, the next start date moves to the following month.
An agency is paid when the meeting is booked. We're accountable for what happens after it. The follow-up, the proposal and every chase are part of the job, handled by Viro. That's why we can guarantee signed clients and they can't.
Most cold outreach fails for three reasons: the offer isn't clear to a stranger, the targeting is too broad, and the replies aren't worked properly. We fix the first two in week one. Viro fixes the third. It's also why we start with Ember, so you're seeing results from your own contacts while the new campaigns ramp up.
Everything is written to sound like you, goes out in your name and carries no Viro branding. The aim is a first conversation, and from there it's the same relationship selling you already do well. Viro just makes sure nobody falls through the gaps between conversations.
Usually in the first couple of weeks, from your existing contacts through Viro Ember. New prospects start replying once campaigns go live around day 21. How fast those turn into signed clients depends on your sales cycle, which we'll talk through on the call.
A working session in week one, then a few minutes a day approving drafts, plus the sales calls themselves.
A new client who has signed a contract or agreement with you and is paying. Booked calls, warm leads and verbal yeses don't count.
Yes, they go out in your name. We send from separate, warmed domains set up for your business, so your main inbox and its reputation stay untouched.
On the base plan, every deal that comes from our outreach is logged in Viro, so there's no debate about where it came from. When that client pays you, we invoice 20% of it, up to the first year of their contract. Deals from your existing contacts through Viro Ember aren't included.
Viro becomes the home for the deals we bring in. If you want everything in one place, we'll move your existing records across for you.
The first engagement is 90 days, which is how long it takes to build, warm and run campaigns properly. After that it's month to month and you can stop any time.
You can carry on month to month, or keep Viro on its own and run your own outreach. Everything we built, from lists to campaigns to domains, stays yours.
We'll tell you straight if it's a fit. If it's not, you'll leave with a clearer idea of where your next clients should come from.
P.S. If you skipped to the bottom: we build and run your outbound, Viro works every lead through to a signed contract, and you take the calls. If you haven't signed new clients in 90 days on the retainer, we keep working for free until you do.
P.P.S. We take on five new businesses a month. If you've been meaning to sort out where your next clients come from, the call is 30 minutes.